[ SEC-01 // THE PROCESS ]
The Process
BUILD: MY FIVE STEP BRAND IDENTITY PROCESS
BRANDING DESIGN FOR CAFES, BARS AND SMALL BUSINESS IN
NEWCASTLE AND SYDNEY.
[ SEC - 01 // PROCESS ]
READING THE INSTRUCTIONS
AFTER BUILDING THE
FLAT PACK IS HOW MOST
BRANDS GET BUILT.
SCREWS LEFT OVER AND NO IDEA WHERE THEY'RE MEANT TO GO
Every project starts with BUILD. It's how I work out what the brand needs before I design anything, so it works from day one.
Five steps, in order, every time. Diagnose first, design second. Every step has a set timeline and deliverables, that way you always know where we're at.
You'll see the thinking behind every decision. So when someone asks why the logo looks like that, you've already got the answer.
