BRANDING AND GRAPHIC DESIGN STUDIO IN NEWCASTLE NSW AND SYDNEY
I help cafés, bars and small businesses stand out with brand identities built to last.
[ SEC - 01 //
INTRO ]
[ SEC - 01 //
INTRO ]
©2019-2026
BRANDS THAT COULD WIN PUB FIGHTS
I TRIED TESTING IT BUT THE PUBLICAN GOT MAD.
But seriously. Anyone can get a logo off an AI now, so everyone looks the same and that’s shit. A brand that’s built on proper research is how you get picked. Rough House is a brand identity studio in Newcastle NSW.
I work with cafés, bars and small businesses across Newcastle, the Hunter and Sydney.
Logo, colour, type, packaging and signage built as one system.
Starting fresh or fixing what you’ve got? There’s a package for both.
[NEW BRANDS] from $2,800
[REBRANDS] from $6,500
[NOT SURE?] Take the quiz.
[ SEC-02 // SELECTED WORK ]
PORTFOLIO
SELECTED BRANDING PROJECTS TO KNOCK YA SOCKS OFF
[ SEC-02 // SELECTED WORK ]
PORTFOLIO
ISAAC BENNETT - BRAND IDENTITY DESIGNER NEWCASTLE AND SYDNEY
[ SEC-02 // SELECTED WORK ]
PORTFOLIO
SELECTED BRANDING PROJECTS TO KNOCK YA SOCKS OFF
[ SEC-02 // SELECTED WORK ]
PORTFOLIO
SELECTED BRANDING PROJECTS TO KNOCK YA SOCKS OFF
06
Case Study
"the amount of compliments we get on the new brand is crazy, we couldn't be happier with the results"
35%0%
increased brand recognition
The new visual direction created a stronger first impression across retail and online touchpoints.
43%0%
increase to online sales
The new brand direction, along with SEO and better brand recognition translated into a significant increase in sales within the first year.
keith klein
owner grace & taylor coffee
[ SEC-03 // REVIEWS ]
CLIENTS
KIND WORDS FROM CLIENTS I'VE WORKED WITH IN THE PAST
[ SEC-03 // REVIEWS ]
CLIENTS
KIND WORDS FROM CLIENTS I'VE WORKED WITH IN THE PAST
[ SEC-03 // REVIEWS ]
CLIENTS
KIND WORDS FROM CLIENTS I'VE WORKED WITH IN THE PAST
[ SEC-03 // REVIEWS ]
CLIENTS
KIND WORDS FROM CLIENTS I'VE WORKED WITH IN THE PAST
KEITH KLEIN
OWNER GRACE & TAYLOR
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us, something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
KEITH KLEIN
OWNER GRACE & TAYLOR
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us, something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
KEITH KLEIN
OWNER GRACE & TAYLOR
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us, something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
KALE HUGGINS
OWNER DELI GARDEN
“I've worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recommendations I hadn't even considered. It lets me know he has my best interests at the forefront of what he's doing.”
KALE HUGGINS
OWNER DELI GARDEN
“I've worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recommendations I hadn't even considered. It lets me know he has my best interests at the forefront of what he's doing.”
KALE HUGGINS
OWNER DELI GARDEN
“I've worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recommendations I hadn't even considered. It lets me know he has my best interests at the forefront of what he's doing.”
KEITH KLEIN
OWNER GRACE AND TAYLOR
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us - something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
KALE HUGGINS
OWNER DELI GARDEN
“I've worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recommendations I hadn't even considered. It lets me know he has my best interests at the forefront of what he's doing.”
MASON
OWNER SECOND NATURE STUDIO
“Isaac is always a pleasure to work with. He really knows his stuff and he's always looking for ways to break through generic design to make something truly unique.”
MASON
OWNER SECOND NATURE STUDIO
“Isaac is always a pleasure to work with. He really knows his stuff and he's always looking for ways to break through generic design to make something truly unique.”
MASON
OWNER SECOND NATURE STUDIO
“Isaac is always a pleasure to work with. He really knows his stuff and he's always looking for ways to break through generic design to make something truly unique.”
AMY JOHNSON
PUBLICITY OFFICER TAC
“Working with Isaac was a pleasure. He was accommodating and patient, he took our vision and created something truly unique for us. We couldn't be happier with the results. The best part was that he explained all the files and the process, and made sure we were equipped to handle things on our own.”
AMY JOHNSON
PUBLICITY OFFICER TAC
“Working with Isaac was a pleasure. He was accommodating and patient, he took our vision and created something truly unique for us. We couldn't be happier with the results. The best part was that he explained all the files and the process, and made sure we were equipped to handle things on our own.”
AMY JOHNSON
PUBLICITY OFFICER TAC
“Working with Isaac was a pleasure. He was accommodating and patient, he took our vision and created something truly unique for us. We couldn't be happier with the results. The best part was that he explained all the files and the process, and made sure we were equipped to handle things on our own.”
MASON
OWNER SECOND NATURE STUDIO
“Isaac is always a pleasure to work with. He really knows his stuff and he's always looking for ways to break through generic design to make something truly unique.”
AMY JOHNSON
PUBLICITY OFFICER TAC
“Working with Isaac was a pleasure. He was accommodating and patient, he took our vision and created something truly unique for us. We couldn't be happier with the results. The best part was that he explained all the files and the process, and made sure we were equipped to handle things on our own.”
[ SEC-04 // BUILD ]
PROCESS
BRANDING DESIGN FOR CAFÉS, BARS AND SMALL BUSINESSES IN NEWCASTLE AND SYDNEY NSW.
BUILD: MY FIVE-STEP BRAND IDENTITY PROCESS
[ SEC-04 // BUILD ]
PROCESS
ISAAC BENNETT - BRAND IDENTITY DESIGNER NEWCASTLE AND SYDNEY
BUILD: MY FIVE-STEP BRAND IDENTITY PROCESS
[ SEC-04 // BUILD ]
PROCESS
BRANDING DESIGN FOR CAFÉS, BARS AND SMALL BUSINESSES IN NEWCASTLE AND SYDNEY NSW.
BUILD: MY FIVE-STEP BRAND IDENTITY PROCESS
[ SEC-04 // BUILD ]
PROCESS
BRANDING DESIGN FOR CAFÉS, BARS AND SMALL BUSINESSES IN NEWCASTLE AND SYDNEY NSW.
BUILD: MY FIVE-STEP BRAND IDENTITY PROCESS
[ SEC-05 // PACKAGES AND PRICING ]
PRICING
CLEAR, NO BS PRICING MEANS NO SURPRISES ON YOUR INVOICE
[ SEC-05 // PACKAGES AND PRICING ]
PRICING
ISAAC BENNETT - BRAND IDENTITY DESIGNER NEWCASTLE AND SYDNEY
[ SEC-05 // PACKAGES AND PRICING ]
PRICING
CLEAR, NO BS PRICING MEANS NO SURPRISES ON YOUR INVOICE
[ SEC-05 // PACKAGES AND PRICING ]
PRICING
CLEAR, NO BS PRICING MEANS NO SURPRISES ON YOUR INVOICE
PRICES UP FRONTTIMELINES THAT ACTUALLY ENDJUST ME FROM START TO FINISHREGULAR UPDATES ON YOUR PROJECTDIAGNOSED FIRST - BUILT TO LASTPRICES UP FRONTTIMELINES THAT ACTUALLY ENDJUST ME FROM START TO FINISHREGULAR UPDATES ON YOUR PROJECTDIAGNOSED FIRST - BUILT TO LASTPRICES UP FRONTTIMELINES THAT ACTUALLY ENDJUST ME FROM START TO FINISHREGULAR UPDATES ON YOUR PROJECTDIAGNOSED FIRST - BUILT TO LASTPRICES UP FRONTTIMELINES THAT ACTUALLY ENDJUST ME FROM START TO FINISHREGULAR UPDATES ON YOUR PROJECTDIAGNOSED FIRST - BUILT TO LASTROAD WORTHY
A once-over of your current brand and what needs fixing first. Comes off the top if you go ahead.
What's included:
A comprehensive look at your current brand/business visuals. Including, logo, colour, type and where your brand/business currently shows up.
What to keep and what to bin and a written report to go over after it.ROAD WORTHY
A once-over of your current brand and what needs fixing first. Comes off the top if you go ahead.
What's included:
A comprehensive look at your current brand/business visuals. Including, logo, colour, type and where your brand/business currently shows up.
What to keep and what to bin and a written report to go over after it.THE SLAB
One logo, the files and the rules, for a business showing up in one or two places first.
What's included:
BUILD Diagnostic Report3 Moodboard DirectionsLogo: 3 Directions 1 Revised1 Page PDF Brand GuideComplete File Package 2 Revision RoundsHand Off DocumentTHE SLAB
One logo, the files and the rules, for a business showing up in one or two places first.
What's included:
BUILD Diagnostic Report3 Moodboard DirectionsLogo: 3 Directions 1 Revised1 Page PDF Brand GuideComplete File Package 2 Revision RoundsHand Off DocumentTHE FIT OUT
For a business showing up in more places than a logo can cover.
What's included:
Slab Elements +Extended Logo SuiteApplied Touch Point DesignsExtended Brand GuidelinesSupporting Elements3 Revision RoundsHand Off DocumentRetainer AvailableTHE FIT OUT
For a business showing up in more places than a logo can cover.
What's included:
Slab Elements +Extended Logo SuiteApplied Touch Point DesignsExtended Brand GuidelinesSupporting Elements3 Revision RoundsHand Off DocumentRetainer AvailableTHE WHOLE HOG
For a brand with more at stake and more touchpoints to cover.
What's included:
Slab and Fit Out +Problem Hypothesis ReportCompetitor SWOT AnalysisCustomised Touchpoint DesignsCustomer Profiles X 32 X 1hr Assistance CallsHand Off DocumentRetainer AvailableTHE WHOLE HOG
For a brand with more at stake and more touchpoints to cover.
What's included:
Slab and Fit Out +Problem Hypothesis ReportCompetitor SWOT AnalysisCustomised Touchpoint DesignsCustomer Profiles X 32 X 1hr Assistance CallsHand Off DocumentRetainer Available
[ SEC-06 // FREQUENT QUESTIONS ]
FAQ
ANSWERS TO LIFE'S MOST DIFFICULT QUESTIONS AND SOME ABOUT DESIGN
[ SEC-06 // QUESTIONS ]
FAQ
ANSWERS TO LIFE'S MOST DIFFICULT QUESTIONS AND SOME ABOUT DESIGN
[ SEC-06 // FREQUENT QUESTIONS ]
FAQ
ANSWERS TO LIFE'S MOST DIFFICULT QUESTIONS AND SOME ABOUT DESIGN
[ SEC-06 // FREQUENT QUESTIONS ]
FAQ
ANSWERS TO LIFE'S MOST DIFFICULT QUESTIONS AND SOME ABOUT DESIGN
HOW MUCH DOES A LOGO COST IN AUSTRALIA?
BRAND DESIGNER OR GRAPHIC DESIGNER?
CAN I PAY IN INSTALMENTS?
WHAT IF I NEED SOMETHING THAT'S NOT IN THE PACKAGE?
HOW MUCH DOES A LOGO COST IN AUSTRALIA?
BRAND DESIGNER OR GRAPHIC DESIGNER?
CAN I PAY IN INSTALMENTS?
WHAT IF I NEED SOMETHING THAT'S NOT IN THE PACKAGE?
[ SEC-07 // BLOG ]
DESIGN NOTES
SOMETIMES HELPFUL, SOMETIMES IT'S ME HAVING A WHINGE
[ SEC-07 // BLOG ]
BLOG
SOMETIMES HELPFUL, SOMETIMES IT'S ME HAVING A WHINGE
[ SEC-07 // BLOG ]
DESIGN NOTES
SOMETIMES HELPFUL, SOMETIMES IT'S ME HAVING A WHINGE
[ SEC-07 // BLOG ]
DESIGN NOTES
SOMETIMES HELPFUL, SOMETIMES IT'S ME HAVING A WHINGE
Oct 24, 2026
When should I rebrand? | Rough House Blog
Seven signs your brand is costing you customers, and how to tell a full rebrand from a refresh.
Oct 25, 2026
Branding a new business? | Rough House Blog
What to sort before launch, what can wait and what branding a new business costs in Australia.
Oct 8, 2026
Do I need a brand? | Rough House Blog
The difference between a logo and a brand, and how to tell which one your business needs right now.
Oct 29, 2026
How much does a logo cost in Australia? - Rough House Blog
How much does a logo cost in Australia? How long’s a piece of string. Here’s what $15, $700 and $2,800 actually get you, and when cheap is fine.
Oct 24, 2026
When should I rebrand? | Rough House Blog
Seven signs your brand is costing you customers, and how to tell a full rebrand from a refresh.
Oct 25, 2026
Branding a new business? | Rough House Blog
What to sort before launch, what can wait and what branding a new business costs in Australia.
Oct 24, 2026
When should I rebrand? | Rough House Blog
Seven signs your brand is costing you customers, and how to tell a full rebrand from a refresh.
Oct 25, 2026
Branding a new business? | Rough House Blog
What to sort before launch, what can wait and what branding a new business costs in Australia.