How much does branding actually cost for a small business?
A $350 logo off Fiverr or Upwork gets you a file. A branding package gets you the research, the system and the rules to use it everywhere. That's what stops you paying for a rebrand in 12 months' time.
For a new business, branding with me starts at $2,800 and goes to $12,000, depending on how many places your brand needs to show up.
Rebrands range from $6,500 to $12,000, also depending on where you need it applied. Not sure where to start? The "ROAD WORTHY" Audit is $500 and tells you what's working, what isn't and whether a rebrand is worth it.
I've made a quick quiz that tells you which package fits and roughly what it'll cost. Take the quiz and find out where you sit.
ROAD WORTHY
A once-over of your current brand and what needs fixing first. Comes off the top if you go ahead.
What's included:
A comprehensive look at your current brand/business visuals. Including, logo, colour, type and where your brand/business currently shows up.
What to keep and what to bin and a written report to go over after it.THE SLAB
One logo, the files and the rules, for a business showing up in one or two places first.
What's included:
BUILD Diagnostic Report3 Moodboard DirectionsLogo: 3 Directions 1 Revised1 Page PDF Brand GuideComplete File Package 2 Revision RoundsHand Off DocumentTHE FIT OUT
For a business showing up in more places than a logo can cover.
What's included:
Slab Elements +Extended Logo SuiteApplied Touch Point DesignsExtended Brand GuidelinesSupporting Elements3 Revision RoundsHand Off DocumentRetainer AvailableTHE WHOLE HOG
For a brand with more at stake and more touchpoints to cover.
What's included:
Slab and Fit Out +Problem Hypothesis ReportCompetitor SWOT AnalysisCustomised Touchpoint DesignsCustomer Profiles X 32 X 1hr Assistance CallsHand Off DocumentRetainer AvailableWeb Design Available
