DO I NEED A LOGO OR A BRAND?
Your logo is one piece of the puzzle when it comes to your business brand. The rest is colours, type, where to use both and the rules that keep it looking consistent and considered so everything looks the same, your signs, socials, menu, cups you name it.
Every project starts with BUILD, my five step branding process. I look at your market, find the story worth telling and work out where you need to stand before I draw anything.
You walk away with a logo/logo suite, colour palette, typography, brand guidelines and every file a printer, sign maker or web developer will ever need.
PACKAGES START AT $2,800
WHEN DO I NEED TO REBRAND?
Brands drift. A supplier makes a sign, someone "fixes" the logo in Canva and a few years down the track nothing matches and your customers are starting to wonder what it is you actually do.
It's time to look at a rebrand when your logo looks different everywhere it shows up, your menu, socials and signage don't match or you've changed what you sell or grown and the brand hasn't caught up.
I keep what your regulars recognise and roll the change out in stages so you're not redoing everything all at once.
REBRANDS START AT $6,500
DO I REBRAND OR REFRESH?
A refresh tidies up what you've got: a cleaner logo, tighter more appropriate colours and consistent type. It suits a brand that still fits the business but has gotten a bit loose with how they show up.
A rebrand starts again, from the strategy all the way up. It suits a business that has changed direction, moved upmarket or outgrown the brand they started with.
Still can't tell? The "ROAD WORTHY AUDIT" is a $500 check of your current brand. I'll tell you straight what's working, what isn't and whether it needs a refresh, rebrand or nothing at all.
Follow the link to the quiz if you're not sure for the best recommendation.
ROAD WORTHY AUDIT $500
04
QUIZ
WHICH PACKAGE IS RIGHT FOR ME?
TEN QUICK QUESTIONS TO GET A TAILORED RECOMMENDATION FOR YOUR BRAND