NEWCASTLE, AUSTRALIA [ 9:43 PM ]
日本・東京 [ 7:43 PM ]
NEWCASTLE, AUSTRALIA [ 9:43 PM ]
日本・東京 [ 7:43 PM ]

[ REBRAND ]

GRACE & TAYLOR

A BRAND REIMAGINED

MARCH 2025

GRACE AND TAYLOR COFFEE CO.

GRACE AND TAYLOR COFFEE CO.

"after a number of failed rebrand attempts in the past it was time to try something new."

"after a number of failed rebrand attempts in the past it was time to try something new."

Grace and Taylor needed a brand that matched the quality of their product. One that stood out from the crowd and after a number of failed rebrand attempts in the past it was time to try something new. Matt and Keith approached me with a vision but needed help executing it, after a few calls we were able to get the brief locked in and start something wonderful together.

Project Image
Project Image

Challenge

THE CHALLENGE

Challenge

The challenge for this project was taking Grace and Taylor's values and turning them into a visual system that felt recognisable, spoke to what they stood for, and avoided the pain points they'd run into before.

The challenge for this project was taking Grace and Taylor's values and turning them into a visual system that felt recognisable, spoke to what they stood for, and avoided the pain points they'd run into before.

The brand visually stands out from the predominantly monotone and minimal coffee space. Bright colours and vintage inspired illustrations give it a unique look, and paired with a modern sans serif typeface, it blends modern and vintage without looking cliche. The new brand has a complete system to work from, a clear set of usage rules to keep it controlled, and the colour palette helps the product stand out on the retail shelf.

Project Image
Project Image

Solution

THE RESULT

Solution

Bright, Textured and welcoming. The new brand leaned on everything that specialty coffee wasnt. More importantly it was cohesive and user friendly. Being a small team including the owners, it was developed with enough versitility that anyone could step in and use it.

Bright, Textured and welcoming. The new brand leaned on everything that specialty coffee wasnt. More importantly it was cohesive and user friendly. Being a small team including the owners, it was developed with enough versitility that anyone could step in and use it.

The brand visually stands out from the predominantly monotone and minimal coffee space. Bright colours and vintage inspired illustrations give it a unique look, and paired with a modern sans serif typeface, it blends modern and vintage without looking cliche. The new brand has a complete system to work from, a clear set of usage rules to keep it controlled, and the colour palette helps the product stand out on the retail shelf.

Project Image

The final result was rolled out in time for MICE 26 in Melbourne where for those who knew Grace & Taylor before hand had only good things to say about it.

0%

0%

Increased Brand Recognition.

The new visual direction created a stronger first impression across retail and online touchpoints.

0%

0%

Increase To Online Sales

The new brand direction, along with SEO and better brand recognition translated into a significant increase in sales within the first year.

{ READING LIST }

MORE WORK

SELECTED PROJECTS
SELECTED PROJECTS
Project Image

[ REBRAND ]

GRACE & TAYLOR